Brand Education

There is a lot of information and symbolism behind my design choices that may not be initially obvious to those who are not graphic designers. That is why it is important for my brand to have educational materials that can fill in these gaps. The poster down below is used to convey the point that tea is an experience that is shared by cultures around the world. 

Brand Education Continued

Additionally, there may be individuals who are new to these products that need assistance in understanding the concepts behind them. I have created a poster that displays each product, explains the division or sets of teas, and encourages the reader to buy this product.